With this stunning collection of more than seven hundred retro adverts, photos and articles, sourced from over fifty different magazine titles, BRAND NEW RETRO takes a look back at Ireland’s vintage pop culture and advertising from the 1960s to the 1990s. The content is a visual feast – and uniquely Irish – covering fashion, music, brands and sport. The book features the best of author Brian McMahon’s award-winning website, brandnewretro.ie. Since 2011, the site has digitised thousands of iconic images, articles and adverts from an expanding range of vintage magazines and other publications. The result is a fantastic document of Irish life – a smorgasbord of images that embody iconic Irish pop culture.
